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Remember This?: Pre-Made S’mores


Good idea, bad execution.

Marshmallow – Good.

Chocolate – VERY Good.

Graham Cracker – Eh.



The traditional location to eat S’mores is camping.

Are you f’ing kidding me?

Why would you want to try to devour something ooey-gooey-chocolately delicious when you have a residue of dirt and mosquito repellent on your hands? And after you eat the S’more, you have a thick, sticky residue of marshmallow on your hands. Hand sanitizer or a cup of water isn’t going to rinse that sh*t off. I feel like camping foods should be easily clean-up-able. Hmmm. Maybe this is why my mother has never been a camper. (She likes things clean.  To the point of rubbing my son’s butt off after a poopy diaper change. OY.)

I don’t even think I had ever consumed a S’more until Nabisco came out with pre-made, microwavable S’mores in the 1990’s, called Suddenly S’mores. If you are trying to jog your memory, they came in a red package.

They were great!

No campfire required! (Just a microwave.)

No assembly required!

You can make them anytime!

They were the perfect proportion of chocolate to marshmallow to sweetened cookie graham cracker. Except for the occasional marshmallow burn on my finger, they were great! Except they came in inner packs of 2, and you had to make 4 at a time to really get all the yummy deliciousness that you craved.

A great after-school snack.

Bedtime snack.

Saturday morning breakfast.



Lunch Dessert.

If they still made them and stocked them in a store near me, I would still be buying them today.

But, alas, the closest thing I can find nowadays is the S’mores bar from Cabelas. It has a chocolate covered marshmallow sandwiched between the graham cracker. You have to be careful when you microwave it because if you leave it in too long the marshmallow will get huge and the top will slide off the bottom. They are kind of expensive. And have to be purchased at a Cabela’s store.

Another alternative, if you have a gas stove, is to toast the marshmallows that way.

But I still miss the microwave variety 😦

Does anyone else remember these?

Watch the commercial I found on YouTube.

14 responses

  1. Can’t you just slap them together and microwave them yourself? Bonus entertainment value I’m thinking…. have you ever watched a marshmallow grow in the old nuker? Go on YouTube and look up peeps jousting!

  2. Where is your American Spirit? Why make it myself when I could buy it already processed and preserved for my pleasurable consumption?

  3. Some assembly required, no camp residue… place one graham cracker in the microwave for 8 or 9 seconds, add chocolate and other graham for a similar affect. I make these for the kiddos and myself sometimes.

  4. Are you serious??!! You don’t like s’mores while camping?? I mean who cares if you have dirt on your hands and they end up sticky from eating them! That’s a major part of the camping experience! They do have wipes and all kinds of ways to clean up before you devour your s’mores nowadays. But, it sounds like you are not a true outdoorsy person who really enjoys the whole camping experience to me. Stay home in your uptown suburb and leave the great outdoors to people like me who really enjoy it, all of it!!!!

    • I am not denying that. I am not a true outdoorsy person. But when I met my husband, he introduced me to camping. And while I am not fond of mosquitoes or dirt imbedded into my scalp, I do enjoy sleeping in a tent, the camping supplies such as mess kits, and the peacefulness of the early morning sun and fresh air as I walk up to the campground bathrooms in my pajamas because I really hate using porta-potties.

  5. Russel stover makes some pretty large prepackaged s’mores now… They also come with caramel inside (the better of the two versions by far). They don’t market them as microwaveable but you certainly can… Delicious!

  6. S’mores while camping is wonderful. But suddenly s’mores were the bomb. If you never had them then you wouldn’t understand. They have to make them again😩

  7. Sonia Rodriguez

    My kids dont believe me , that this was a real snack anytime!

  8. I thought I had imagined these from my youth. I spent more time than I would care to admit researching them, as I didn’t remember the name, manufacturer, or the commercial – just that they were premade, came in a red package, and were AWESOME.

    I just happpened to come across your blog post, and was instantly transported back to my youth. Thank you for giving light to what I thought was lost, and also for being a kindred spirit in thinking that these were superior to homemade S’mores.

  9. I loved these when I was a kid! No one else seems to remember them though when I ask. I don’t know why they ever stopped making them, they were delicious! We should start an online campaign to bring Suddenly S’mores back and Magic Middles. Do you remember those cookies? I think Keebler made them, they were a thin short bread cookie with delicious fudge inside. Yum

  10. I absolutely LOVED these things! I had tried “real s’mores” before but still think these were waaay better! I wonder if Nabisco would re-make them, if even for a limited time…?? I’d make a petition to bring them back, I know there are many people who would love them without a doubt!

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