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What I Learned This Week – 1/17/16

What I learned this week was that working in an office outside of my house is exhausting. But, I got my first week down. Hopefully, even more things will click into place next week and I can rock it.

Here’s hoping…

This week I also learned that the same guy who co-founded WD-40 also founded the Fotomat.

Now, I’m sure after that statement that you have many questions.

A Fotomat back in their heyday

A Fotomat back in their heyday

What is the identity of this wonderful man who created one of the three items that must be found in every tool kit?

What are the other two items?*

How the f*** did you discover this?

One at a time, please.

So, I had been thinking about Fotomats.

Let me back up.

I had a dream a year or more ago (yes, I remember dreams long term. I used to keep a diary of them. For more on that, click here: https://imnotstalkingyou.com/2012/11/01/dreams-part-one-dream-journal/) where a boy I had a crush on in school was poor and homeless and living in a Fotomat in a nearby parking lot. This was weird for many reasons. The first being that I don’t think we even had any Fotomat overnight film developing booths in our area. Second, Fotomat’s went out of business in the late 1980s when every drug store installed a one hour photo machine. And last but not least, said crush lives in a very beautiful house that is much nicer than mine with his wife and kids.

But the dream deeply upset me, seeing anyone in that circumstance. I was reminded of that dream this morning when I yet again dream about the same boy from school. This time he was making me tacos. Yum. Then he took off his shirt. I am sure my subconscious did a bit of a photo-shop on his 40 year old body, but who am I to argue with my subconscious.

So then I looked up Fotomats. They were founded by Preston Fleet in 1965, who just two years earlier co-founded WD-40, our favorite lubricant. Well, maybe second favorite… At its height around 1980, there were over 4,000 locations across the country.

Did you know that Fotomat was one of the first companies to offer movie rental–ON VIDEO CASSETTE TAPES?! I know, right? It was like the stone ages or something. They started the service in 1979. Customers picked a title out of a catalog (almost exclusively Paramount titles), then the customer would return the next day to pick up the movie, pay $12 (!!!), and return it five days later. When local video rental locations started popping up providing movies quicker and cheaper, the service was discontinued.

When I think of starting a business, I think of great businesses that have run for over a hundred years like A&P and Coca-Cola. A&P is defunct now (I worked at Borders. I know who ran A&P, then came came over to run Borders further down the toilet. Just sayin’.) In my head, I just assume you have to have a successful company that makes the same product that will never become outdated. But Fotomat was popular enough to be on the stock exchange. Fotomat was acquired by Konica in 1982. It served a very needed purpose of its time. Sure, film developing and VHS rental are foreign terms to a lot of young people these days. But maybe the key isn’t to predict the next big thing. Maybe it is to learn how to meet the needs faster and cheaper that consumers struggle with today. Afterall, that is how Fotomat ended up replaced.

Hmmm… Now I must be off to my thinking seat to come up with a great business idea.

And now I’m hungry for tacos >:-)

* A good tool kit needs only three items: A hammer, duct tape, and WD-40.

Follow the romantic entanglements of The Riley Sisters in my books:
The Wind Could Blow a BugAVAILABLE NOW!
When You Least Expect It NEW RELEASE!
Be Careful What You Wish For – COMING JANUARY 2016!

AFV

The other day I happened to have on America’s Funniest Home Videos, which I rarely watch. My son sat next to me on the couch, constantly asking, “What happened? What happened, Mommy?”

There are only so many times I can answer, “He fell down, honey.”

America's Funniest Home Videos

America’s Funniest Home Videos

There was a time when I thought that America’s Funniest Home Videos wold run out of material.

Wait, listen to me before you judge. It was a past century, a very different time.

When the show debuted in 1989, the viewing audience sent in their videotaped bloopers. At that time, not every household could even afford a video camera. And not everyone who owned one captured something funny enough for the show. Then, in a cash grab, people went through their old 8mm film looking for comedy gold.

But, at some point, I figured people would run out accidents from the past to send in. And there was no way recent footage could keep up with the demand to keep the show on the air, right?

I didn’t foresee the birth of the smart phone. (If I had, I would be sitting here naked in a pile of money right now.) People overnight were able to capture absolutely every single second of their lives in a file of moving pictures. I mean, look at the tragedy of 9/11/2001. BOTH planes crashing into the World Trade Center were caught on tape.

Falling down has gone from being shot on film to recorded on video tape to saved in a file. No more worrying about that pesky trip to the post office to ship your bulky old black plastic VHS to California. Now you can just email the footage for free. The evolution of earning money for clumsiness in the last three decades is staggering.

AFV-nuts

Speaking of AFV, I have always wondered why the audience dresses up in suits and fancy dresses. Am I the only one that thinks that is bizarre? It is a show a show where people obtain groin injuries for others’ entertainment. Are the audience members planning to dine at a hoity-toity restaurant after? AFV is always promoting Disney. Couldn’t they just have some tourists from Disneyland file into the studio wearing their shorts and Hawaiian shirts and ball caps? (Confession: I have never been to a Disney theme park, but that is what I imagine the people all wear.)

Please check out my updated EVENTS page, as I have just added a few new ones for this year.

And speaking of events, I have a NEW CONTEST running where you can win a pair of passes to the GREAT LAKES BOOK BASH October 10th in Kalamazoo, MI. Winner provides own transportation and/or lodging. See contest for complete rules. Contest ends September 15, 2015.

Dead Dad Movie (Non-Feature Film Edition)

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(Click here to see my previous post about Dead Dad feature films.)


[This the only footage I have of my dad. My dad died before I was born. My mom said that her dad (my grandpa) died in December 1973. She was using up the film on his movie camera, so this was probably taken in 1974.]

Family movies. About once a year, when I was young, my mom would force my Gramma to get out the films (Super 8?) and the projector and we would watch them. Usually this was a few months after it was first discussed, because it seemed like my Gramma always needed to buy a new light bulb for the projector. There were about 15 reels of film. My mom always wanted to watch the one with my dad on it first. No one could ever remember which reel it was on.

The family movies contained relatives I had never met and would never meet. Relatives that my mom and Gramma had (it seemed) endless stories about. There were movies of my Gramma’s house before the porch was built and before it was screened in. There were movies of my mom and Gramma helping to build my uncle’s house. An uncle I did actually get to meet before he died, but he moved out of that house before I ever saw it.

In the movies, there were many scenes of dogs pooping (Ginger, who was our dog when I was young, and Suzy, my Gramma’s dog that died shortly after I was born, and my Great Grandpa’s future dog, Rusty). There was a flood rushing through my Gramma’s front yard. There were boring movies of driving out West to Yellowstone, taken from car windows. There was a more endlessly boring boat trip to Lower Tahquamenon Falls, which sort of blends in to another at Pictured Rocks. These trip movies also featured everyone walking from the car to the restroom and back again.

I was always disappointed that I was not represented in those movies. Here were my mom and Gramma and uncle, who I actually knew, fraternizing with all these strangers. They were living lives I would never know anything of, except for their stories and these movies. My lack of representation bothered me so much so that in college, studying Communications-Radio & TV Broadcasting, I checked the video camera out one weekend and shot my own home movies. One problem, my movies had sound. My Gramma’s did not. When I watch my home movies now, I watch them on mute. I prattle on about this and that. What I really want to see are my old clothes and furniture and posters on my walls. And I love on the video when my asbestos friend and I go to the gas station (which in a year would be the site of my first real job) and gas is $1.24. She says “$1.24! I should be able to put gold in my car for $1.24!”

In the late 1980’s my mom decided to have the films transferred to VHS. We numbered what order to transfer them in, placing the film with my dad first. At the time, Sears was running a promotion where they gave you a free extra VHS copy to send to America’s Funniest Home Videos (The new hit show:P). It even came in a cardboard box with the show’s address on it, all ready to mail. (Of course, our only funny scene, of a bear trying to get into the sunroof of a Volkswagen Beetle, had long ago been lost to the unfortunate break and scotch tape repair.) So, we kept one tape and my Gramma kept the other. My mom and I could watch it whenever we wanted. We would watch the beginning, with family and dogs. We stopped it when the Mackinac Bridge came into view, always skipping the boat trips.

In the 2000’s, my work had a discount offer to get film/slides/VHS converted to DVD. I decided I should torture the old footage and have it converted one last time. But, what to convert? The film had continued to deteriorate in my Gramma’s hot apartment. So then, which VHS? The one that had been kept in our hot trailer or my Gramma’s hot apartment? (Boy, analog is sure fragile.) I believe I chose my Gramma’s VHS tape, because it had been viewed very few times, as she had given us her VCR, which is what we watched our copy of the tape on.

Yes, the quality is iffy. And all the ritual is gone out of it. No setting the date, buying the light bulb. No guessing what was on each reel, no popcorn. No narration by those who had lived it. But it still feels like preserving history. My history. And now my son can watch them too. He can see the few fleeting seconds that are captured of my dad.

Then, he will know him as well as I do.

Looking to convert your own memories? I recommend The Archival Company. Who do I NOT recommend? Walmart.

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